At Ten Points, the belief is simple yet powerful: every classroom can become a place of growth, positivity, and genuine engagement. Founded in November 2023 by an experienced teacher and a technology entrepreneur, the platform was created to address a long-standing challenge in education—how to make behaviour management both effective and engaging, while also strengthening school culture and safeguarding pupil wellbeing. Instead of relying on outdated systems or isolated rewards, Ten Points offers a modern, integrated approach that connects teachers, pupils, and school leaders around a shared vision of positive behaviour and emotional resilience.
The founding team brings together a rare combination of educational and technological expertise. Ryan, a seasoned teacher with leadership roles across large international schools, has dedicated his career to shaping school culture and improving pupil outcomes. He understands first-hand the everyday pressures teachers face: managing behaviour, maintaining engagement, and supporting diverse emotional needs. James, on the other hand, has spent his career delivering robust technology solutions for large enterprise organisations, with a focus on reliability, scalability, and user experience. Together, they saw an opportunity to build something that combined the best of both worlds—deep classroom insight and enterprise-level technology.
From this collaboration, the Ten Points platform was born. More than just an app, it has been designed as a holistic ecosystem that helps teachers reinforce positive behaviour, helps pupils build self-regulation and resilience, and provides leadership with clear, actionable insights. Instead of treating behaviour as a problem to be fixed, Ten Points approaches it as an opportunity for growth, learning, and community building. By aligning recognition, feedback, and data, it supports schools in building a thriving, positive culture where every pupil is seen, supported, and encouraged to succeed.
How Ten Points Reinvents Behaviour Management and School Culture
Traditional behaviour management systems often rely on sanctions, paper-based tracking, or fragmented digital tools that fail to motivate pupils in a meaningful way. Ten Points takes a very different approach by placing positive reinforcement, clarity, and emotional development at the centre. The platform allows teachers to recognise and reward specific behaviours that reflect the school’s values—such as kindness, perseverance, collaboration, and responsibility—helping pupils understand exactly what is expected and celebrated within their community.
In everyday practice, this means that teachers can quickly log positive actions, achievements, or improvements, turning moments of good behaviour into opportunities for encouragement. Over time, these micro-interactions accumulate into a rich picture of each pupil’s progress, not just academically but behaviourally and emotionally. Pupils are no longer defined by isolated incidents of misbehaviour; instead, they see a track record of effort and growth. This shift helps foster an environment where pupils feel recognised and motivated, and where behaviour conversations are grounded in data rather than perception alone.
Beyond individual recognition, the platform has been designed to strengthen whole-school identity and culture. Schools can align the behaviours they track with their core values, house systems, or pastoral goals. For example, a school that emphasises resilience and respect can configure the system so that those values are consistently reinforced across classrooms and year groups. Over time, pupils begin to associate their everyday actions with the values the school stands for, turning abstract concepts into lived behaviour. This alignment is powerful: it connects what happens in the classroom to the wider mission of the school.
Another critical aspect of Ten Points is its focus on pupil wellbeing. Behaviour is often a reflection of emotional states, stress, or challenges that pupils may struggle to articulate. By tracking patterns of behaviour over time, teachers and pastoral staff can spot early signs that a pupil may be struggling—such as a sudden drop in engagement, a change in participation, or increased incidents in particular contexts. Rather than reacting only when issues escalate, staff can proactively provide support, interventions, or conversations that help pupils feel heard and guided. In this way, behaviour management becomes inseparable from wellbeing support.
For teachers, the platform also enhances everyday efficiency. Instead of juggling multiple tools or manually recording behaviour data, they can rely on a single, intuitive system that integrates recognition, behaviour tracking, and insight. This not only saves time but also reduces cognitive load, allowing teachers to focus more on teaching and relationships. Leadership teams, meanwhile, gain a clear, high-level view of trends across classes and year groups, enabling more targeted training, policy refinement, and resource allocation. By connecting classroom practice to leadership decision-making, Ten Points turns behaviour management into a strategic asset for the entire school.
Emotional Resilience, Insightful Data, and Leadership Decision-Making
Modern education demands more than academic excellence. Schools are increasingly responsible for nurturing emotional resilience, social skills, and mental wellbeing. Ten Points directly supports this broader mission by creating a structured way to recognise not only outcomes, but also the learning process—effort, improvement, self-regulation, and empathy. When pupils receive positive feedback for asking for help, handling disappointment, or supporting a peer, they begin to internalise these actions as valuable and repeatable aspects of their character.
This emphasis on emotional growth is embedded in the design of the platform. Teachers can tag behaviours that reflect resilience—such as persisting with a challenging task or returning positively after a setback—so that these are visible within a pupil’s profile. Over time, both pupils and staff can see patterns: who is developing resilience consistently, who may need further encouragement, and in which contexts certain emotional skills appear strongest. Such visibility turns abstract wellbeing goals into concrete, trackable progress, making conversations about resilience more specific, constructive, and hopeful.
The platform’s data and analytics capabilities are essential for leadership and pastoral teams. Instead of relying on anecdotal reports or occasional behaviour logs, leaders can access clear visualisations of behaviour trends by class, year group, house, or value. They can see where positive recognition is strong, where it may need reinforcement, and which groups of pupils might be at greater risk of disengagement. This level of insight allows leaders to tailor their strategies, whether that means adjusting policies, deploying additional pastoral support, or designing targeted interventions for specific cohorts.
Actionable insights are particularly valuable when it comes to equity and inclusion. By analysing who is being recognised, for what behaviours, and in which settings, schools can identify potential gaps or unconscious biases. For example, if data reveals that a particular group of pupils is receiving significantly fewer positive points, leaders can explore the reasons behind this: Are expectations clear to all pupils? Are certain achievements being overlooked? Do staff need additional training around inclusive practice? With transparent data, these questions can be addressed more fairly and effectively.
Ten Points also supports communication between teachers, pastoral leads, and senior leadership. Behaviour patterns, resilience markers, and recognition histories can inform meetings about pupils, support plans, and parent conversations. Instead of each stakeholder holding a fragment of the picture, the platform ensures that everyone sees consistent, up-to-date information. This shared understanding strengthens collaboration and leads to more coherent, joined-up support for pupils, especially those with additional needs or complex backgrounds.
Underpinning all of this is a technology architecture informed by James’s experience in large enterprise environments. The platform is built to be secure, scalable, and reliable, capable of serving schools of varying sizes without compromising performance or data integrity. This means that as schools grow, transform, or expand, the system remains a dependable backbone for behaviour and wellbeing data. With a strong technical foundation, educators can trust that the insights and records they rely on are accurate, protected, and always accessible when needed.
Real-World Impact: Classroom Stories and School-Wide Change
The value of Ten Points becomes most evident when looking at how it changes day-to-day life in classrooms and staffrooms. In one typical scenario, a teacher in an upper primary class introduces Ten Points at the start of term, explaining the key values that will be recognised—such as cooperation, curiosity, and resilience. Pupils quickly understand that points are not just for being “good” in a generic sense, but for demonstrating specific, meaningful behaviours. As they work in groups, those who encourage their peers, listen actively, or take initiative receive recognition in real time. This immediate, targeted feedback helps shape the class culture within weeks.
Over time, pupils begin to remind each other of the values embedded in the system. A child might say, “Remember, we get points for helping each other,” during a challenging activity, or celebrate a classmate’s perseverance when they finally grasp a difficult concept. In this way, the platform catalyses peer reinforcement, where pupils actively participate in maintaining a positive environment. Behaviour expectations stop being solely teacher-driven and become part of the shared identity of the class.
At a whole-school level, leadership teams report that having access to consistent data across classes helps them detect patterns that were previously hidden. They may notice, for instance, that positive recognition dips on certain days or during specific subjects, prompting reflection on teaching strategies, timetable structure, or pupil fatigue. Conversely, they may see that some classes maintain high levels of positive engagement despite challenging content, and use those teachers’ approaches as models for professional learning. The platform thus becomes a tool not only for monitoring behaviour, but also for sharing effective practice.
Case studies from early adopters often highlight improvements in relationships as one of the most significant benefits. When teachers have a record of a pupil’s positive contributions, they can balance difficult conversations with reminders of strengths and past successes. For pupils who are frequently in trouble under traditional systems, this can be transformative. Instead of feeling labelled or discouraged, they experience a more balanced view of themselves and see a pathway to improvement. This shift in narrative supports both behaviour change and emotional wellbeing.
The leadership perspective is equally important. With a clear overview of behaviour and recognition across the school, senior staff can communicate more effectively with governors, inspectors, and parents. They can demonstrate how the school promotes positive behaviour, how it tracks and supports wellbeing, and how decisions are informed by evidence rather than assumption. This transparency builds trust and showcases the school’s commitment to a nurturing, data-informed culture.
As the platform evolves, the founding vision remains consistent: to create technology that genuinely serves educators and pupils, not the other way around. By combining the classroom expertise of Ryan with the product delivery experience of James, Ten Points continues to adapt to real-world needs, refine features based on feedback, and explore new ways to support emotional resilience and school culture. The result is an ecosystem where behaviour management is no longer a burden, but a meaningful part of every pupil’s journey toward growth, confidence, and long-term success.
Cardiff linguist now subtitling Bollywood films in Mumbai. Tamsin riffs on Welsh consonant shifts, Indian rail network history, and mindful email habits. She trains rescue greyhounds via video call and collects bilingual puns.