Coupons have leapt from perforated clippings to programmable, interoperable incentives that travel across apps, wallets, and in‑store systems. Yet many brands and retailers still wrestle with fragmented platforms, coupon fraud,
Coupons have leapt from perforated clippings to programmable, interoperable incentives that travel across apps, wallets, and in‑store systems. Yet many brands and retailers still wrestle with fragmented platforms, coupon fraud,